World Aids Day
Every year I try to get excited about World Aids Day, optimistically clinging to the view that it may really make a difference this year. I have been repeatedly let down, and will undoubtedly be let down again.

Aids awareness is one of the most central requirements for the future growth and prosperity of our land, and many others in the world, but it almost seems like we've missed the boat in educating our population, as most people are so desensitised about the prevalence of Aids advertising that they don't take any notice of it.

In fact, a recent study conducted by Markinor shows that far from reducing in number, the number of South Africans displaying high-risk sexual behaviour and that are in denial with regard to HIV/Aids is actually increasing.

It's depressing stuff...